About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Become an Author

Wayne Wu

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Wayne is a graduate from the university of Waterloo with a B.A. in psychology. He is interested in all things tech and design. You can find him taking pictures from time to time.

Anna Mei Yee

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Anna is a writer by day and serial TV binger by night. She is always learning more about crypto and loves to share new knowledge.
Webmaster

Ryan Laguatan

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Ryan Laguatan is a Project Coordinator from Toronto, Canada. He wrote freelance articles about sneakers and now he is in the crypto currency world doing his part in pushing for mass adoption.

Brandon Stewart

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Brandon Steward is a Risk Manager and Journalist from Toronto, Canada. He writes about business, technology, health, and whatever new thing happens in the world of crypto.